1: Digital Maturity assessment highlighted key discrepancies between leadership and executional teams understanding of
a) The current business objective vs digital objective
b) Lack of organizational structures and leadership to own digital initiatives
2: Quantitative and Qualitative Digital Audit was conducted by subject matter experts in 4 key areas in order to gain a comprehensive understanding of all digital assets and highlight areas for improvement.
a) Social Media Audit
b) Performance Marketing Audit
c) Technical Audit
d) SEO Audit
3: Desk research was conducted to help
a) Identify current traditional and digital competitors.
b) Competitors spend, presence and strategy on digital.
c) Current consumer trends observed in the category.
d) Threats to current business practices.
a) Decipher current business practices and future of healthcare on digital.
b) Strategic ideas on how to battle the bigger challenges of the business through digital initiatives.
c)Presented a detailed roadmap on improvement and investment areas to focus on per quarter.