We craft your organization's digital footprint. Our goal is to empower organizations adopting digital deep within their company DNA.

What We Do.

Digital Management and Transformation Consulting firm, bringing systematic inventive solutions to business problems.

What We Offer.

Data Intelligence
Strategic Thinking
Technology Interventions
Impactful Communications

What’s in Our Toolbox

Our Partners and Clients

Our Services

What can we do for you


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Improved Operational Efficiency
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Improved Customer Experience
We take care of your <b><u>future</u></b>
Why choose us

We take care of your future

DoyenOink Consulting is empowered by Zoo Media group sharing a cumulative strength of 7 subsidiaries and 250 Doyens. Our goal is to help organizations achieve digital excellence by bringing intelligent solutions to business problems through our network of specialized industry doyens that become key instruments to drive performance.

Why Us

We infuse digital interventions in 5 keys functions of your business.

Business and Product Strategy

In a consumer centric market, designing the businesses and product strategy that compliment each other is essential to drive it to success.

Operational Process & Structures

Digital Transformations are more about people than it is about technology.

Revenue and Sales Strategy

Digital often brings growth opportunities that may result in creating new revenue channels.

Growth strategy

Businesses of the future are re inventing their methods of crafting and promoting their own products.

Consumer Outreach Program

Re–designing the relationship between the organization and the consumer.

We Make A Difference

The best solution to developing your digital footprint

We bring Intelligent solutions to business problems through a network of industry doyens that become key instruments to drive performance. 


Our Doyens

pratik (1)


Pratik forayed into the world of digital media to create an all encompassing agency for companies to speak the language of today’s generation at just 19. Twelve years later, he has taken things up a notch by launching Zoo Media, a network that empowers brands to be the best version of their digital self, by leveraging the unique specializations of its 7 agencies. When he’s not working, he’s got an insatiable appetite for all things sweet and is often seen cheering for his sports team to clinch the title. He has been a key speaker at noted institutes like London School of Economics Students’ Union India Forum 2016, IIDE and Welingkar Institute of Management. Pratik’s contribution to digital advertising was recognized in the ‘Powerful Influencers 2019’ list released by Adgully and was one of the top achievers in the 40 Under Forty list in 2018 by IMPACT Magazine. Under his leadership, FoxyMoron and now Zoo Media will grow from strength to strength. FoxyMoron has won the Social Media Agency of the Year 2019 award by AgencyCon, Indian Agency Awards and the Most Awarded Agency at the SAMMIE 2018, amongst others.

Pratik Gupta

Founder, Business and Marketing Strategist
suveer (1)


A Globetrotter and an avid diver, Suveer considers Snoopy, from the comic strip Peanuts his spirit animal (he’s got a tattoo to prove it!). When he is not spearheading the various specialization practices, at Zoo Media, such as media planning, data analytics, and long-format content production, he gets his hands full trying to find his next dive spot or mountain to ski down. His passion for work is modelled around his adventure-seeking nature as he handles each project with vigour and dedication. His obsession with the unknown, helps him navigate the world of business with ease. Backed by management and law degrees, he’s always up for a challenge. After all, Snoopy was concocting something fantastic to do, all the time. Having said that, Suveer has been actively building the organization through strategic alliances and corporate development initiatives. His initiatives have helped the organization scale new heights each year. Suveer has been part of the ‘Powerful Influencers 2019’ list that recognizes the advertising industry stalwarts for their influential leadership. He has also featured in the 40 Under Forty 2018 list by IMPACT magazine. Under his leadership, FoxyMoron has consistently been one of the top-ranked agencies in the country and has also won the Social Media Agency of the Year 2019 Award by AgencyCon and the Most Awarded Agency at the SAMMIE 2018, amongst others.

Suveer Bajaj

Founder, Business Strategy and Operations


A workaholic with an adventurous streak! Be rest assured; no challenge is too small for Priyal. She’s got a firm head on her shoulders and is always on the look-out for her next challenge. From a very young age, Priyal has been a go-getter. While pursuing her bachelor’s degree in Commerce, she let her inner entrepreneur free with the launch of her imitation jewellery brand. After a successful stint as an entrepreneur, she began her journey with FoxyMoron in 2010 playing an integral role in heading the Business Development and Strategy division of the agency. She worked on 50+ brands such as Loreal, P&G, SAB Miller, Mahindra & Mahindra, and created some award-winning strategies. In 2015, she charted a different path, as she started working as a digital consultant at Sun Pharmaceuticals, where she led campaigns for brands such as Volini, Revital, Suncros, and Pepfiz alongside building a wedding planning portal. Her need to face challenges head-on led her to Doyen Oink Consulting - the transformation and management consulting arm of Zoo Media. Priyal is a certified Systematic Inventive Thinker, as well as a trained Digital Strategist from Columbia Business School, where she studied Digital Strategy for Business: Leading The Next-Generation Enterprise. In her free time, she loves playing strategy-based board games and actively participates in cleanliness drives and has even helped establish learning centres for underprivileged kids.

Priyal Sheth Kilachand

Business Director, Platform Strategy and Operations


With a Bachelor of Science in Business Administration from the prestigious Marshall School of Business at the University of Southern California, Siddharth was immediately hired by globally acclaimed management and risk consultancy firm Protiviti immediately after his graduation in 2008. At Protiviti, Siddharth was part of a select team that was responsible for the digital transformation of the firm’s knowledge management practice and built the foundational concepts upon which Protiviti’s global knowledge management systems run. This experience helped him realize the power that technology interventions can bring in unlocking value for businesses and lead him to start his own venture, Noesis.tech (Noesis Knowledge Solutions Pvt. Ltd.) with a mission of helping businesses pursue exponential growth through digital innovation. Having worked with industries across FMCG, BFSI, Automotive and more, Siddharth brings to the table a unique mix of capabilities that enable him to bridge the gap between business goals and technology interventions. Having built a formidable business over 9 years, Noesis.tech entered into a partnership with the Zoo Media Network to massively scale it’s transformative technology consultancy to the rich client base at Zoo. Siddharth has personally lead projects with some of India’s and the world’s largest and more respected corporates including ShareKhan (by BNP Paribas), TrueNorth Ventures, Deloitte and more.

Siddharth Bhansali



Nakul joined FoxyMoron as a National Strategy Director in 2020. In this role, he overlooks the overall integrated brand, media and communication strategy and works towards scaling the growth of the agency. He has over a decade of experience in marketing and communications, having worked with both brands and agencies on digital as well as mainline campaigns. His experience ranges from being at the forefront of strategy at agencies, to a human resources stint and also being a brand manager. This well-rounded approach helps him tie in strategy across the media, creative, content and data departments. Nakul plays an integral role in shaping the strategic business focus for FoxyMoron’s brands, in alignment with the vision of the Zoo Media network (the network that owns FoxyMoron and six other agencies). Nakul has worked on result-oriented campaign strategies for brands such as Nestle, Abbott, Eli Lilly, UNICEF, Lava, HTC, Brookfield, Hero MotoCorp, Raymond, and several BFSI brands. Prior to FoxyMoron, he was a senior strategist at iProspect, Dentsu, where he was responsible for new business acquisition, media and communication strategy for existing businesses. He has also worked with Hakuhodo India and Lava International as an Account Director and Brand Manager, respectively. At Lava, a mobile handset company, he was responsible for communication strategy for both the product and brand. At FoxyMoron, he has worked on strategy for accounts like SanDisk & WD, Sharkehan, Manyavar & Mohey, Ampere, Orient Bell Tiles and Principal Mutual Funds to name a few. Nakul holds an MBA in Communication Management from Symbiosis Institute of Media and Communication.

Nakul Dutt

National Strategy Director


Umesh's love for strategy not only reflects while planning cutting edge, digital media strategies for the multitude of campaigns he works on, but when he's on the field passionately playing football too. His motto is 'collaborative innovation with influence to drive optimal results'. Umesh's fearlessness about experimenting with novel strategies and new technology has successfully paid off in delivering futuristic campaigns integrating AI and API driven personalisation for renowned brands like Orient Bell Tiles and Welspun respectively. A Post Graduate in Advertising and Media from started his journey in the organisation in 2018 phenomenally scaling the business and delivering multiple campaigns for notable brands including SanDisk, Manyavar, Welspun, Spaces, Blackberry's Menswear, McCain, Orient Bell Tiles, AO Smith among others.

Umesh Shashidharan

Media Strategist
graphic-dots-impact-yellowOur process

A simple step by
step approach


Where Are We ? 

We conduct digital audits and use listening tools to understand the businesses current digital footprint along with in-depth understanding of past initiatives taken to solve business challenges.


Where do we want to be?

We sit with the management to extract a vision of what digital means to the business, the role it will play for its future and the overall digital maturity.


What we need to do?

Our Doyens bring out their expert toolkit to draw out the digital roadmap and blueprint for the business in detail. 


How will we get there?

We highlight quick wins and long term to help achieve business goals. 

Some of our work

Journey to becoming a sustainable paperless company.

Journey to becoming a sustainable paperless company.

An Academy’s Journey to becoming a digitally mature company

An Academy’s Journey to becoming a digitally mature company

Identify market opportunity by mapping Customer Journey for online home décor and furnishings market

Identify market opportunity by mapping Customer Journey for online home décor and furnishings market

We deliver measurable business outcomes.

Get in touch with our Doyens to find out HOW?