We recommended to adopt 3 fold research –
1: Desk research to extract comprehensive insights on the addressable market, the impact of such service on civil courts, traditional business practices and challenges, price of current offerings, traditional and new competitors, investment and growth strategies and observations of each.
2: Digital Research to further deep dive into consumer demand for a digital service, consumer sentiment on traditional and new service offerings, opportunity assessment, competitors digital presence and strategy
Primary research was divided into qualitative and quantitative research that will help us understand the current consumers mindset to succession planning, consumer behaviour or approach currently adopted while engaging with such a service, triggers and barriers to services currently available and concept acceptability of the new service being launched.
3: By merging the insights from all of the above, we were able to formulate insights that will address the consumer needs and provide viable communication routes to address those needs.