TEACHING INTERNAL TEAMS OF A PUBLISHING COMPANY ON HOW TO IMPROVE THEIR DIGITAL FOOTPRINT
Help navigate the digital landscape of an always on publication industry.
Conduct a Digital Workshop that will help teams drive better engagement and followership for their digital initiatives.
PROBLEM STATEMENTS :
1: Restrictions in the use of images for select stories.
2: Engagement limited to few category type.
3: Poor translation of customer intelligence, to improved customer experience.
4: Lack of budgets for efficiency optimization and intelligence tool.
1: Assess the team's digital maturity.
2: Learn the teams understanding of digital and the ‘big picture’ of what digital engagement means to the business.
3: Design a customized curriculum relevant to the category of the business and maturity of the team.
4: Conducting a 2-day workshop that provides strategies and methodologies to improve digital business strategy.
5: Provide assignments that would lead the teams to apply learnings and think around their own identified business challenges.
1: 5 Step Strategies to organically improve engagement.
2: Methods of defining the right KPI’s for their initiatives.
3: Tools and methods to track the right consumer intelligence.
4: Knowledge on free available tools to address some of the budgetary challenges.
5: Strategic recommendations and techniques to improve content selection distribution process .
1: Empowered teams to initiate a content & video templatization efforts to meet their content challenges.
2: Improved data collection methods and applied insights to content strategy.
3: Improved and applied content distribution strategy.
4: Built a suite of tools to improve operational efficiency and consumer intelligence.