Identify Market Opportunity by Mapping Customer Journey for Online Home Décor and Furnishing's Market

 

 

MARKET RESEARCH

BUSINESS OBJECTIVE

Online furniture, furnishing and lighting

- Map the online purchase journey of a consumer in each of these categories.

- Study the indicative market size for each of these categories.

- Map the customer journeys/ behavior that may exist and then segment consumer personas for each of them.

- Understand what are the gaps/needs of a customer in the decor e-comm space.

- Identify the customer profile that should be our primary TG.

- Highlight what should be the key brand USPs/differentiators.

- Recommend the GTM route client should take for entering Ecommerce business in décor.

ENGAGEMENT OBJECTIVE

- Understanding the online market and exploring the opportunity of selling these products online through its own portal.

- Understand the operations of specialized e-comm players and general one players.

- Gain insights on customer personas, purchase journey, considerations factors, importance of brand, need gap and expectations.

APPROACH

A 5-step approach which includes a robust demand side understanding backed up by supply side insights to synthesize a holistic market opportunity estimates and GTM strategy.

SOLUTION

- Detailed Consumer insights.

- Identified growth potential of the market by channel.

- Identified top 10 cities for launch.

- Recommended focus areas for geographic, product and customer segments.

- Suggested recommendations to strengthen the value proposition per customer segment.

- Recommended a four-fold online strategy.

RESULT

To be assessed