1: Solved all the technical issues related to page speeds, server, codes etc.
2: Scaled Server capacity, and deployed additional bandwidth before campaign peak.
3: Implemented Google Data Studio for conversion/funnel tracking.
4: Created a structured reporting system to bifurcate lead disposition eg: Transacted, call not answered, interested, fill details, Not interested etc.
5: Mapped leads at source and campaign level to optimise agency efforts.
6: Created end-to-end marketing automation of lead management via notify visitors and customized LMS (Lead Management System).
7: Trained and skilled call center resources to optimise lead management.